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Summary.

We will never share your personal information with anyone without your consent. You are responsible for the content you post (comments, photos, etc) both via phone or web. It’s your choice to reveal your location and make it public. Like most standard websites, we use "cookies" to collect your website activity data and to improve our Services.

Now, without further ado, the exhausive Lawyer’s Version…

At LocaModa we recognize that privacy is important. This Policy applies to your access to LocaModa websites, including Locamoda.com (the "Websites"), and to all LocaModa services, including the LocaModa applications on social networking sites, and the services offered through LocaModa enabled internet-connected, location-based screens (Location Sites). The Websites, Location Sites and services are collectively referred to as the "Service."

Information Collection & Use.

When you use the Services you provide us with two types of information: personal information you knowingly choose to disclose and information we collect as you interact with our Services.

LocaModa will not sell, share, or rent your personal information to others in ways different from what is disclosed in this Privacy Policy. While we may use this information to improve the services we offer you, we promise not to pass on personally identifiable information to third parties, except as stated herein or if you specifically give us permission to do so.

Personal Information.

We offer a number of Services that do not require you to register for an account or provide any personal information to us, including interacting with our applications using your mobile phone. However, when you download a LocaModa application in order to participate in our full range of services, we may collect the following types of information:

Your preferred screen name, your photo, your primary network (if applicable) and your gender – which, in the case of our LocaModa downloadable application, will be pulled from your existing social network’s profile with your opt-in consent. (As a result, your preferred screen name could be your real name.) Your preferred screen name, photo, and gender may be made public via our Services. We also give you the option of entering your phone number and age.

We may use the information you submit under your account or combine it with information provided by users of other LocaModa Services or third party services in order to provide you with a better experience and to improve the quality of our services. For certain Services, we may give you the opportunity to opt out of including your information.

As a result of our Services, your activity while using our applications may be kept in our databases.

It is your choice to post content (for example, comments or photos) and make it publicly available. You are solely responsible for the content you post and for managing your content. It is also your choice to reveal your location and make it publicly available.

Cookies.

As is standard website practice, our Services use “cookies”. Cookies are small packets of information we place on your hard drive for tracking purposes – essentially a code number that we use to recognize you when you come back to a website. Only the information you volunteer, however, or the choices you make while visiting the website, can be stored in a cookie. A cookie cannot determine your email address, for example, unless you type it in. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Services may not function properly if your cookies are disabled.

Log Information.

Our servers automatically record information that your browser sends whenever you visit a website. These logs may include information such as your web request, Internet Protocol address, browser type, browser language, the date and time of your request and one or more cookies that may uniquely identify your browser. In addition, our servers automatically record information that your mobile phone sends whenever you visit a Location Site. These logs may include information such as your phone number, your carrier information, the date and time of your request.

User Communications.

When you send communications to LocaModa, we may retain those communications in order to process your inquiries, respond to your requests, and improve our services.

Affiliated Sites.

We offer some of our Services in connection with other websites or Services. Personal information that you provide those sites may be sent to LocaModa in order to deliver the Services. We process such information in accordance with this Privacy Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

Surveys and Contests.

From time to time our Services request information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name, telephone number and shipping address). Contact information (including telephone number and shipping address) will be used to notify winners and award prizes and by giving us your phone number you acknowledge and agree that we may contact you by telephone in connection with such survey or contest.

Purposes.

LocaModa only processes personal information for the purposes described in our Privacy Policy and/or privacy notice for specific Services. In addition to the above, such purposes include:

Providing our products and services to users, including the display of customized content and advertising;

Auditing, research and analysis in order to maintain, protect and improve our services;

Ensuring the technical functioning of our network; and

Developing new services.

Choices for Personal Information.

When you sign up for any Service that requires registration, we ask you to provide personal information. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use.

If we propose to use personal information for any purposes other than those described in this Privacy Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal information for those other purposes.

You can decline to submit personal information to any of our Services, in which case LocaModa may not be able to provide those Services to you.

Information Sharing.

LocaModa does not share your specific personal information with other companies or individuals outside of LocaModa unless we have your consent. We require opt-in consent for the sharing of any sensitive personal information.

We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.

We may disclose personal information as necessary if we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, (b) enforce applicable Terms of Service, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, or (d) protect against imminent harm to the rights, property or safety of LocaModa, its users or the public as required or permitted by law.

We may share with third parties certain pieces of aggregate, non-personal information, such as the number of users who clicked in a particular advertisement. This information will not be linked to any personal information that can identify any individual person.

If LocaModa becomes involved in a merger, acquisition, or any form of sale of some or all of its assets, we will provide notice before personal information is transferred and becomes subject to a different privacy policy.

Information Security.

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to LocaModa employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Data Integrity.

LocaModa processes personal information only for the purposes for which it was collected and in accordance with this Policy or any applicable service-specific privacy notice. We review our data collection, storage, and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services. We take reasonable steps to ensure that the personal information we process is accurate, complete, and current, but we depend on our users to update or correct their personal information whenever necessary.

Sharing of Information.

When you use our Services, certain information you post or share with third parties, such as your location, personal information, comments, messages, photos, or other information may be shared with others. All such sharing of information is your choice. Please keep in mind that if you disclose personal information or location when posting comments, photos, or other items, this information becomes publicly available.

Links.

Our Websites contain links to others sites and our Services are sometimes provided via other sites. Please be aware that we are not responsible for the privacy practices of these other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This Privacy Policy applies solely to information collected by LocaModa.

Changes to This Policy.

Please note that this Privacy Policy may change from time to time, in which case we will post any Policy changes on this page.

Conflicts.

In the event of an inconsistency between this Privacy Policy and LocaModa, Inc. “Terms of Use,” the Terms of Use shall govern.

Contact Us.

Please contact us at privacy@locamoda.com or at LocaModa Inc., 160 Sidney Street, Cambridge, MA 02139,for any additional questions about the management or use of personal data.